Investor Portal
Serviceable Obtainable Market (SOM)
Bottom-up analysis of our realistic market opportunity
Market Size Visualization
Market Size Hierarchy
$21.7B
TAM
Total Addressable Market
Total Addressable Market: $21.7B
$1.7B
SAM
Serviceable Addressable Market
Serviceable Addressable Market: $1.7B
$3.6M
SOM
Serviceable Obtainable Market
Serviceable Obtainable Market: $3.6M
TAM
SAM
SOM
Market Size Summary
TAM
$21.7B
Global Speech & Voice Recognition Market (2025)
SAM
$1.7B
US Serviceable Share (Conservative Focus)
SOM
$3.6M ARR
3-Year Target (20K Customers by 2028)
3-Year Roadmap to Serviceable Obtainable Market
| Quarter | Date | Users | MRR | Development Milestone |
|---|---|---|---|---|
| Q3 2025 | Sept 2025 | 300 | $4,500 | Launch Voice AI Showcase Page: Users share their designs |
| Q4 2025 | Dec 2025 | 500 | $7,500 | Launch Chrome extension + lock partnership with n8n for MCP |
| Q1 2026 | Mar 2026 | 800 | $12,000 | Secure Bolt.new integration for no-code voice AI deployment |
| Q2 2026 | June 2026 | 1,200 | $18,000 | Release VS Code extension + finalize Lovable.dev partnership |
| Q3 2026 | Sept 2026 | 1,600 | $24,000 | Launch beta of advanced voice agent analytics dashboard |
| Q4 2026 | Dec 2026 | 2,200 | $33,000 | Public launch of voice agent analytics + API |
| Q1 2027 | Mar 2027 | 3,200 | $48,000 | Target enterprise customers with dedicated onboarding & custom SLAs |
| Q2 2027 | June 2027 | 4,800 | $72,000 | Lovable.dev no-code platform partnership |
| Q3 2027 | Sept 2027 | 7,000 | $105,000 | Hire first full-time engineer & scale enterprise + mid-market marketing |
| Q4 2027 | Dec 2027 | 9,800 | $147,000 | MCP integration partnerships for ecosystem growth |
| Q1 2028 | Mar 2028 | 12,800 | $192,000 | Launch drag-and-drop workflow builder removing need for existing GitHub repo |
| Q2 2028 | June 2028 | 15,200 | $228,000 | Host first global Hackathon for Voice AI Agents |
| Q3 2028 | Sept 2028 | 17,600 | $264,000 | Expand into EU and APAC markets with localized voice AI templates |
| Q4 2028 | Dec 2028 | 20,000 | $299,800 | Year-end push, finalize key enterprise contracts & integrations |
Current Status (August 2025)
170 paying customers with $3.5K MRR growing 40% month-over-month
Serviceable Obtainable Market (SOM)
$3.6M
SOM Size
3-Year Target ARR
20K
Target Customers
By June 2028
0.2%
SAM Penetration
Conservative goal
$14.99
Base Tier
Builder Plan pricing
Market Penetration Strategy
Target Customer Profile
- • Service Businesses: SMBs, digital agencies, startups
- • High Call Volume: Businesses that need voice AI automation
- • No DevOps Team: Companies seeking no-code solutions
Competitive Advantages
- • MCP-First Mover: Native MCP support for voice AI agents
- • 5-Minute Deployment: 42x faster than industry standard
- • Compliance Ready: HIPAA/SOC2 infrastructure
Pricing Strategy
- • Builder Plan: $14.99/month (base tier)
- • Startup Plan: $44.99/month (mid-tier)
- • Growth Plan: $109.99/month (premium)
B2BTarget Market Breakdown
Recruitment
Candidate screening, interview scheduling
High Priority
Healthcare
Patient scheduling, appointment reminders
Compliance
Real Estate
Lead qualification, property inquiries
High Volume
Service Agencies
Customer support, booking automation
Growth
Market Size Comparison
Total Addressable Market (TAM)
Global Speech & Voice Recognition Market
$21.7B
2025 Market Size
Serviceable Addressable Market (SAM)
Software × Cloud-based Solutions
$1.7B
15% of TAM
Serviceable Obtainable Market (SOM)
3-Year Target ARR
$3.6M
20,000 paying customers on base tier plan.